Select Projects

  • BRIDEMERCH

    Creative Direction, PR Strategy, Content Production

  • COLLAB POP-UP: BOUQUET CLUB CAFE

    Event Producer

  • NYBFW

    Content Creator

  • ESP CAMERA: SUPER BOWL LIX

    Event Coordinator & Content Creator

  • FUNNY PRETTY NICE

    Creative Direction, Events Management & PR Strategy

BRIDEMERCH

Led creative direction and PR outreach for a celebratory bridal fashion brand, developing visually cohesive content and strategic partnerships to expand brand visibility and wholesale opportunities including relations with Anthropologie & Kleinfelds Bridal

ROLE

Creative Direction
Styling
PR Outreach
Content Creation (Photo + Video)
Brand Strategy

Impact

  • Scaled Instagram presence from 4K → 10K within a few months through targeted content and influencer outreach

  • Increased brand visibility across bridal and fashion audiences

  • Supported expansion into wholesale through strategic pitching and market presence

  • Strengthened brand positioning within the modern bridal space

PR & Partnerships
Managed outreach to influencers and collaborators, building relationships that increased brand exposure and strengthened positioning within the bridal and fashion space.

Experiential & Wholesale

Represented BRIDEMERCH at the Chicago Bridal Market, contributing to wholesale growth and brand exposure within the bridal industry.
Supported placement conversations with major retailers including Anthropologie and Kleinfeld.

What I Led

  • Campaign concepting and execution (Spring/Summer)

  • Content production (photo, video, social)

  • Influencer and PR outreach

  • Wholesale pitch decks and partner communication

  • On-site brand representation at bridal market

GOALS & APPROACH

The objective was to strengthen the brand’s position within a competitive market by highlighting craftsmanship and translating that level of detail into a cohesive visual language. This was paired with the development of a bridal community that values high quality design and modern expression, alongside the exploration of Gen Z driven marketing strategies to expand cultural relevance and engagement.

Creative direction focused on a balance between playful bridal energy and elevated, editorial styling, ensuring the content felt both aspirational and commercially viable. At the same time, PR efforts were designed to place the brand in front of the right creators and partners to organically expand reach.

BRIDEMERCH X SBBLOOMS: The Bouquet Club Merch Collaboration

The SBlooms x BrideMerch collaboration was developed to celebrate SBlooms’ 10 year milestone in production while simultaneously expanding both brands into new, aligned audiences. The activation combined limited edition merch, experiential design, and social storytelling to bridge SBlooms’ established floral audience (120K+) with BrideMerch’s emerging bridal community (13K+).

ROLE

Creative & Event Producer
Styling
PR Outreach
Content Creation (Photo + Video)
Brand Strategy

GOALS & APPROACH

This campaign was brought to life through an experiential marketing campaign, The Bouquet Club Café, a one day brand takeover in collaboration with a trending NYC café. The activation was designed to showcase cross brand collaboration while celebrating the wider bridal community, including brides, creatives, and industry professionals.

At its core, the concept reimagined the traditional bouquet toss as a symbol of community and the passing of tradition forward. The space was fully transformed through a complete brand takeover, featuring custom branded touch points including matchboxes, cups, and napkins. Guests experienced a curated selection of SBBLOOMS florals alongside the collection, & inspired home decor & accessories, creating an immersive environment that blended product, storytelling, and community engagement.

Event

Details & Goals

  • Retail Experience: BRIDEMERCH® x SBBlooms collection merchandised on racks/tables for sale

  • Florals: Selection of SBBlooms silk flower rentals on display

  • Custom Beverage : Co-branded specialty drink coffee collaboration

  • Marketing: Influencer + creator attendance and content, branded cups, napkins, & matchboxes

  • Audience ~100K engagement across both social platforms combined

  • Estimated NYC Attendance: 300+ guests 

Social Campaign

Social Campaign Overview & Results
The social strategy supported a phased rollout designed to build anticipation, drive RSVPs, and extend engagement beyond the event.

Content included:

  • 14 collaborative posts across both brand channels

  • 6 teaser posts (mix of photo and video) to build pre event hype

  • A series of photoshoot assets and merch focused video content

  • A dedicated giveaway post to drive engagement and reach

  • Post event content capturing highlights and guest experience once the activation concluded

The campaign generated strong traction, achieving over 130K+ total engagement across platforms. The event itself secured 300 RSVPs, demonstrating strong audience interest and conversion from social to real-world attendance.

The café partner played a key role in amplification, collaborating on content and helping extend reach to a broader NYC lifestyle audience, strengthening the crossover between bridal culture and mainstream experiential spaces.

Tagline: Join the Club

Designed to create a sense of community, belonging, and shared tradition positioning the campaign as more than an event, but an entry point into a bridal collective.

MODEL: Claire Van Beber, PHOTOGRAPHER: Alex Mari

NYBFW: Content Creator

Content Creator for Lucky during New York Bridal Fashion Week, responsible for real-time, social-first coverage of runway shows, activations, and behind the scenes moments across multiple bridal events.

Responsibilities

  • On site content creation across shows and activations

  • Real time filming, editing, and posting for Instagram and TikTok

  • Coverage of runway, backstage, and experiential brand moments

  • Maintained cohesive visual storytelling under tight timelines

Goals

  • Capture and deliver high-quality, fast-turnaround content across NYBFW

  • Translate bridal fashion week moments into engaging social storytelling

  • Support Lucky’s positioning as a modern bridal media brand


Shows/Presentations

Berta, Honor, Lein, Francesca Miranda, Sarah Seven, Sareh Nouri, Tanner Fletcher

ESP CAMERA: SUPER BOWL LIX

Creative Direction & Content

Oversaw creative direction for onsite content, producing high quality photo and video assets in real time. Directed visual storytelling to align with each brand’s identity while maintaining consistency across deliverables.

Event Execution

Led all operations, ensuring seamless coordination across vendors, talent, and brand teams.
Managed logistics including scheduling, staffing, and production flow under tight timelines and high visibility.

Client Management

Maintained direct communication with clients throughout planning and execution, ensuring expectations were met and exceeded. Handled budgeting, mockups, and all pre-production planning to support successful activation outcomes.

What I Led

  • Full account management and pre-production planning

  • Creative direction for content

  • Real time content production (photo + video)

  • Client communication and relationship management

Led creative production and event execution for ESP Camera during Super Bowl LIX, managing high profile brand activations and delivering content and experiential strategy in a fast paced, large scale environment.

Role

Events Managing Director Co-Creative Director

Content Production

Client Management

Impact

  • Directed multi-brand activations during one of the largest global sporting events

  • Delivered real-time content production aligned with brand objectives

  • Maintained seamless operations across multiple simultaneous events

Clients & Collaborations

Worked across activations for brands including:

  • Abercrombie House x Excel Sports

  • Tao x Verizon

FUNNY PRETTY NICE LLC

Store Manager, Event Producer, Creative and Social Media Lead for FPN Vintage, a fashion resale and vintage concept store owned by Natalia Spotts (influencer). Supported brand growth across social media, creative direction, and retail expansion.

Goals

  • Grow FPN’s Instagram presence and strengthen overall brand identity

  • Expand the business from a single vintage store into a multi-location concept

  • Elevate positioning from general vintage resale to curated designer vintage retail

  • Increase cultural relevance through social media, styling, and experiential marketing

Role

Creative & Event Producer
Styling
Management
Content Creation (Photo + Video)
Brand Strategy

Responsibilities & Impact

  • Managed and co-managed Instagram account, growing following from 25K to 60K+

  • Creative directed all campaigns, shoots, and seasonal content

  • Produced photo and video content for social media and promotional use

  • Assisted in opening and launching a second location, expanding into designer vintage retail

  • Contributed to development of a designer focused website and promotional assets

  • Planned and hosted in store brand activations and ticketed market events with guests including Emerson Isa, Bella Venice, Kipling Bags, and Hope Macaulay etc.

  • Provided styling assistance for talent including Addison Rae, Olivia Rodrigo, Devon Lee & Sydney Carlson, and Avantika Vandanapu

Outcome

FPN evolved from a single location vintage store into a growing multi location brand with a significantly expanded digital presence, stronger cultural positioning, and increased visibility within both fashion and influencer spaces.

Next

STYLED & DIRECTED SHOOTS