Tipsy&Baked 2026
Tipsy&Baked: Cake Drop
ECOM SHOOT TO INTRODUCE CAKE DROPS BY CELEBRITY CAKE ARTIST AMANDA CLARK
Role:
Social Strategist, Stylist, Creative Director, Editor
Concept:
Led creative direction for Tipsy & Baked’s launch of “Cake Drops” a recurring, editorial style product series positioning cake as a form of art and cultural expression.
Each drop introduces a new concept inspired by fashion, film, and contemporary culture, translated into sculptural cake design and supported by a fully realized visual campaign.
Drop One: “The Lace Affair” explored themes of romance and longing, drawing from cinematic, & literary references and fashion’s current fixation on lace, softness, and contrast, especially within the bridal industry
The shoot juxtaposed delicate white exteriors with rich red interiors, visually reinforcing the narrative of innocence versus intensity. A palette of ice blue, lace textures, and bold red tones reflected current color trends and elevated the product into a fashion led visual moment.
Approach:
Conceptualized a recurring “drop” model to create anticipation and ongoing audience engagement
Directed an editorial campaign blending fashion aesthetics with product storytelling
Integrated bridal trend based visuals (lace, color, texture) to align with current cultural moments
Positioned each cake as both a product and a collectible, experiential piece
Impact:
Generated strong social traction across the wedding and creative industries
Led to a full collection being commissioned for a wedding following campaign release
Established a scalable campaign format for ongoing monthly drops
Strengthened brand positioning at the intersection of food, fashion, and art
DECK:
BRIDMERCH: ECOM FALL/WINTER 2025
Role: Stylist, Creative Direction, Social Strategy, Editor, Shot coordinator
Goal: Direct a studio ecom shoot that product focused with minimal props/set pieces
Impact: Generated strong prelaunch demand through a waitlist led campaign, driving high social reach and engagement
ECOM SHOOT TO INTRODUCE THE WINTER 2025 APRES SKI COLLECTION
DECK:
Model: Hannah Gantt,
Photographer: Gabby Decos
Holiday Promotional Content
Role: Stylist, Creative Direction, Social Strategy, Editor, shot coordinator, photographer
Goal: Direct a holiday themed promotional shoot for holiday sales and gift guidelines utilizing hero products. In addition, took flatlays to edit for UGC ads.
Impact: A high impact holiday campaign that exceeded sales projections, converting pre launch interest into rapid sell through and core product sell outs.
DECK:
Model: Morgan Killoren,
Photographer: Marvin De Abreu
BRIDEMERCH: HOTEL COLLECTION
Role: Photographer, Editor, Creative Direction, Social Strategy, Shot coordinator, Stylist,
Goal: A promotional editorial for the Hotel Collection featuring influencer Nadya Okamaoto to amplify reach and engagement. The shoot was designed around a “getting ready” bachelorette concept, capturing a playful, fall bridal weekend with her bridal party.
Impact: Leveraged influencer reach to drive engagement and support sales, while the experiential campaign elements strengthened brand identity and fostered community around the collection.
ECOM & SOCIAL CAMPAIGN FOR THE NEW HOTEL COLLECTION LAUNCH FOR FALL 2025
DECK:
BRIDEMERCH: SPRING/SUMMER 2025
ECOM SPRING/SUMMER 2025 CAMPAIGN TO LAUNCH NEW STYLES & NEW COLORS FOR SOME OF OUR BEST SELLERS
Role: Stylist, Creative Direction, Social Strategy, Videographer, Editor, Set Dresser
Goal: A stylized ecommerce shoot promoting the new collection, using seasonal props and set elements to create a cohesive, summer driven visual identity that elevated product storytelling and enhanced onsite merchandising.
Impact: The campaign drove strong product demand, resulting in multiple sell outs and three restocks. Key pieces, including the “Bride Crop,” were subsequently picked up for wholesale by Anthropologie.
Model: Glory
Photographer: Marvin De Abreu
FUNNY PRETTY NICE: Grand Opening Promo
Role: Stylist, Creative Direction, Social Strategy, Shot coordinator, second photographer, Producer,
Goal: Showcase the new designer & rare vintage pieces in a promotional shoot for the grand opening. The inspiration was a NYC girls night out, utilizing the block that the store was opening on & a local wine bar. Create a nostalgic, Y2K-inspired visual identity to reposition the brand for Gen Z resale culture
Impact: The campaign drove high RSVP engagement (500 sign-ups) and translated prelaunch interest into strong soft opening sales.
EDITORIAL SHOOT TO PROMOTE THE OPENING OF THE SECOND LOCATION
Role: Assistant Stylist, Creative Direction, Social Strategy, Shot coordinator, videographer, Editor,
Goal: A promotional ecommerce shoot designed to showcase new designer and rare vintage pieces, positioned to elevate brand discovery and drive conversion. The creative direction was set in an artist loft environment with minimal props and furniture, using abstract, colorful, and sculptural pieces to reinforce the idea of clothing as art.
Impact: The campaign contributed to a 110% increase in sales and generated strong pre-launch anticipation, significantly elevating brand visibility and engagement across social channels.
EDITORIAL SHOOT TO PROMOTE THE LAUNCH OF THE DESIGNER ECOMMERCE SITE
Ecom Editorial
ESP CAMERA
ESP CAMERA: NYFW 2024
THE FIRST EDITORIAL CAMPAIGN FOR ESP CAMERA
Role: Creative Direction, Stylist, Videographer, Social Strategist
Goal: Conceptualize and execute ESP Camera’s first editorial campaign, positioning the brand within an untapped market and defining its creative visual identity.
Impact: Drove strong social engagement and directly led to NYFW service bookings, establishing a more elevated and distinctive visual identity for the brand
